Foundation Degreee

Co-Creation Experiences: The next practice in value creation

This journal discusses how co creation is used to create experiences and the relationships between a company and its customers. The market is developing and consumers are wanting more involvement with the services they are using. Prahalad and Ramaswamy (2004) states that consumers want to communicate with companies and therefore co-create value. “Consumers can choose the… Continue reading Co-Creation Experiences: The next practice in value creation