According to Molina (2015) value adding is not to sell but to educate, inform or entertain. “You need to make sure it reaches and is read by your audience” (Molina,2015). As well as adding value you also need to demonstrate you have done so. Smith, T (2014) suggests a way to measure how successful your event was is to look at objectives you set at the start. With content creation Molina (2015) says you should address known main points, topics of interest and relevant industry trends.
The aim when organising an event is to gain and retain customers for future events run, this will create repeat business. It also enables you to gain relationships with customers. According to Smith, T (2014) adding value comes down to you generating a high level of participation from your delegates. You can lose an enormous amount of time failing to get your content to the audience therefore you need to make sure the information gets across.