Lucero, Aliakseyue and Martens (2007) state that mood boards are a common practice for designers to explore, communicate and discuss ideas with their clients. You can spend a great deal of time looking for images, this can be through flicking through magazines or internet browsing. “The process of making mood boards can be divided into these five stages: 1) image collecting 2)image browsing 3)image piling 4)building mood boards and 5) expanding mood boards”. Lucero, Aliakseyue and Martens (2007, p148)
The most common method to collect images is through magazines. However Lucero, Aliakseyue and Martens (2007) suggests designers will also use pictures from their private/personal collection occasionally.
Designers will look for images that convey the message for the target audience and product. They prefer to browse images in a quiet comfortable place with large room to sort through magazines. By having a large number of materials this can cause a mess which leads on to the 3rd stage “image piling”.
“Once designers have collecting enough images they will categorize their collections of images”. Lucero, Aliakseyue and Martens (2007, p149)
Lucero, Aliakseyue and Martens (2007) suggests these categories can be very personal therefore only making sense to the designer. By piling work into sections it makes it quicker and easier to instantly access materials.
Building Mood Boards
Mood boards can be physical and virtual however they are both using the same concept. Lucero, Aliakseyue and Martens (2007) says designers will try out different layouts before settling with one. Colour tablets can be used and also text, although Lucero, Aliakseyue and Martens (2007) encourages placing the keywords is the last thing designers do.
Expanding Mood Boards
Lucero, Aliakseyue and Martens (2007) states that there are possible future expansions for mood boards, companies are now using PowerPoint presentations which can include music and moving images. This can make it a more interactive experience.
Lucero, Andres, Dima Aliakseyue, and Jean-Bernard Martens. Augmenting Mood Boards: Flexible And Intuitive Interaction In The Context Of The Design Studio. 2007. Print. (Accessed 25 November)